$Here’s what an even bigger — and more fractured — 2026 World Cup methodology for advertisers$

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Here’s what an even bigger — and more fractured — 2026 World Cup methodology for advertisers

on January 29, 2026

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Kevin Maloy, vp of NexxenTV, Nexxen The 2026 FIFA World Cup is shaping up to be a landmark 2d. Not only is it rising to contain more teams and arriving on North American soil, nonetheless it goes to additionally illustrate a brand fresh actuality for premium television: Audiences will even be large and aloof exhausting to pin down…
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