Future of TV Briefing: The programmatic issue of play for this 365 days’s TV and streaming upfront market

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Future of TV Briefing: The programmatic issue of play for this 365 days’s TV and streaming upfront market

on April 2, 2025

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This week’s Future of TV Briefing looks at how the programmatic assured versus non-public marketplace debate is shaping up as programmatic turns into an upfront fixture…
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