How leading publishers use data to refine subscription and advert programs

Michael Silberman, evp of media technique, Piano Between AI search summaries and declining referrals from social media, publishers are feeling the force in the case of web web hiss online traffic. Piano’s data backs this up: Between 2022 and 2024, benchmark data all the procedure through Piano purchasers stumbled on that traffic development turned into rather flat — it elevated by thoroughly 5%…
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