In CTV, retail media and rising channels, third-occasion recordsdata is more significant than ever

Georgina Bankier, vp, world platform partnerships, Eyeota, a Dun & Bradstreet firm In these days’s fractured media environment, linked TV and retail media are dominating advertiser attention — and their budgets. CTV advert spending is projected to reach $33.35 billion this three hundred and sixty five days, while retail media’s 19.7% growth will be more than double the enlargement in overall[…[…
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