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Producers rent Gen X and boomer influencers as the ‘vitality of the silver influencer’ rises

on March 7, 2025

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As producers admire Progresso Soup and Innocent Harvest seek to catch in entrance of more customers, they’re setting their sights on influencers from a more senior cohort…
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Producers rent Gen X and boomer influencers as the ‘vitality of the silver influencer’ rises

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