Overheard at Digiday’s CTV Ad Methods tournament: Streaming is reaching 50% of all upfront bucks
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Overheard at Digiday’s CTV Ad Methods tournament: Streaming is reaching 50% of all upfront bucks

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As streaming is poised to overtake linear within the upfronts, customers disclose obstacles battling digital from a success the majority of exercise, including imprint, size, and transparency.   …
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