‘The market didn’t need extra of the identical’: Media.collect’s CRO on how SSPs are evolving

Let’s be staunch: the arena didn’t need some other SSP. The market has been crowded for so much of years, and whereas patrons already had a plethora of options, Media.collect chose to open its SSP five years within the past. This changed into once now not a lengthen as much because it changed into once a strategic scheme to better address entrepreneurs’ ongoing challenges…
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