Sonic The Hedgehog returns to the Olympics as Sega indicators multi-year kind out the IOC

Sega and the World Olympic Committee have announced a multi-year licensing settlement, effective October 7, 2025, to introduce Sonic the Hedgehog merchandise featuring the Olympic rings. Furthermore, Sega has reacquired the rights to the “Olympic Video games” license, and the total lineup of Sega-themed Olympic merchandise will come in 2026. Elisabeth Allaman, Deputy Managing Director of
Read More