An advertiser’s info to integrating branding and efficiency targets: Ways and insights for omnichannel campaigns with impact

An advertiser’s info to integrating branding and efficiency targets: Ways and insights for omnichannel campaigns with impact

This Ways + Insights info, sponsored by Vistar Media, explores the alternatives that arise from integrating branding and efficiency advertising and marketing channels. As segment of this represent, Digiday and Vistar Media surveyed 113 advertising and marketing mavens to be taught extra about how they balance and prioritize budgets and targets all one of the foremost top ways through every approaches…
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