How traffic-shaping instruments powered by staunch-time quiz insights are redefining programmatic efficiency

As programmatic marketing yell continues to surge, reaching a projected $180 billion by 2025 within the U.S. by myself, the industry faces mounting challenges around efficiency and scale.  Between 2020 to 2023, the replacement of bidstream requests between DSPs and SSPs has increased by 2.thrice, a long way outpacing staunch stock growth…
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