Interior Kristi Argyilan’s RMN playbook: Classes from the ‘godmother’ of retail media

Interior Kristi Argyilan’s RMN playbook: Classes from the ‘godmother’ of retail media

Uber’s global head of promoting Kristi Argyilan says the model forward for retail media hinges on true-time relevance, imprint differentiation, and breaking free from a one-size-suits-all playbook…
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