Amazon is hasty turning into a accomplice du jour for publishers: a roughly post-cookie info wingman that’s serving to them monetize the approximate 70 p.c of the launch web that’s now unaddressable. …
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Media Briefing: Amazon’s off-characteristic ad push is turning into publishers’ post-cookie playbook
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In AI and records, WPP Media revives a playbook it thinks it’ll in a roundabout way secure