Media Procuring Briefing: Upfront sports actions is getting the job performed – but it’s now not serving to the comfort of the market pass
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Media Procuring Briefing: Upfront sports actions is getting the job performed – but it’s now not serving to the comfort of the market pass

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The comfort of the upfront marketplace, historically dominated by selling entertainment direct material in preference to sports actions, is unhurried to form any momentum…
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