Where the magic occurs… How Coca-Cola’s R&D hub creates the drinks of the next day

Where the magic occurs… How Coca-Cola’s R&D hub creates the drinks of the next day

Coca-Cola’s R&D hub in Brussels adapts products to native tastes in Europe while sustaining mark integrity. The ability covers conceptualization to market attempting out, and has pioneered innovations admire Fanta and Cappy Bobas bubble tea and adapted US producers corresponding to Fuze Tea and BodyArmor for European markets…
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