Why media mix modeling is changing into wanted for predictive ROAS dimension

Gary Danks, GM, AIM by Kochava For years, app entrepreneurs have leaned carefully on closing-touch attribution as the foundation of their dimension strategy. It’s rapid, familiar and baked into most performance workflows. But as privacy regulations amplify, identifiers fade and shopper journeys develop more nonlinear, closing-touch attribution’s blind spots are changing into very now not going to ignore…
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